E-mail marketing is the behave of sending the commercial message, typically to several people, using e-mail. In its largest sense, every email delivered to a potential or even current customer might be considered email advertising. It usually entails using email in order to send advertisements, ask for business, or get sales or contributions, and is designed to build loyalty, believe in, or brand attention. Marketing emails could be sent to the purchased lead list or perhaps a current customer data source. The term usually describes sending email messages with the objective of enhancing a merchant's romantic relationship with current or even previous customers, motivating customer loyalty as well as repeat business, acquiring new clients or convincing current customers to buy something immediately, as well as sharing third-party advertisements.